Master Amazon SEO and Move Your Products up the Search Rankings

Looking back on the past two years, I’m still amazed at the river of money Amazon has provided for so many people –– from stay-at-home moms to major household brands. And while it’s not always good news (nothing ever is in business), the opportunity is still very real and I believe will continue to get even better.

However, as more competition has entered the marketplace, it means sellers must bring their best cards to the table if they’re going to win.

When ask to write this chapter, I was thrilled. I wanted to write a comprehensive guide that not only explained how Amazon’s search engine works, but the specific methods and tools my team is using today to help our clients optimize their listings and crush it on Amazon. This type of guide simply didn’t exist … until now.

** Contact us at tylerharrisseo@gmail.com  or  feel free to add tylerharrisvip on Skype for a quick chat. **

The beauty and burden of Amazon’s search engine –– aka A9 –– is its simplicity. Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. Once you know what to put in these fields, it makes it very easy to implement any changes.

However, because A9 is a maturing algorithm, frequent and unpredictable updates are a common point of frustration for many sellers on Amazon. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings.

However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Therefore, I encourage you to revisit this guide frequently and check the comments section often.

How To Get a 320% Increase in Sales in Less Than 10 Minutes

One of my favorite clients in the entire world is Debbie. In one word, she’s awesome. She has passion and truly believes in her products and how they can improve people’s lives.

Unfortunately, that passion didn’t translate into many sales because she wasn’t into all that “technical stuff” and she had done a poor job of building a solid listing.

In fact, she had done a very poor job –– like “how have you even sold a unit?” poor job. So, on day one my team decided to focus on three parts of her listing: images, title and backend search terms. You’ll learn why these are so important in a bit.

** Contact us at tylerharrisseo@gmail.com  or  feel free to add tylerharrisvip on Skype for a quick chat. **

She made the changes and, within 10 minutes, they were updated and live. Then, we waited.

Before working together, Debbie was selling about five units per day, give or take a unit or two. The next morning, I woke up to four missed text messages. She made two sales before 7 a.m. –– this had never happened. By the end of that day, she had made 16 sales. This has been the new normal ever since.

While I can’t guarantee a 320% increase in sales, I can assure you this chapter will help you bring your absolute best to Amazon so you’re ready to compete. I’ll first cover a bit about Amazon, A9 and ranking factors in the algorithm. Then, I’ll dive deep into how to create killer listings optimized for the right search terms that help us to compete with and crush our competition.

The One Thing To Remember for Amazon SEO

If you only get one thing from this chapter, it should be this:

Amazon cares about buyers and selling stuff to those buyers.

That’s it. Yes, that is quite possibly the most obvious statement made by anyone ever. But, if you can remember this anytime you are making changes to your listings, and balance that with your own interests, you’ll quickly start making decisions that will help your products sell on Amazon.

What differentiates A9 from Google Search or other top search engines is Amazon is a buying platform. As consumers, we rarely hop on Amazon just for product research. We are usually very close to the point of purchase. Amazon knows this.

In turn, Amazon will continually make changes to test what makes shoppers buy more frequently. Therefore, we need to make changes that will help shoppers convert more frequently. This includes making our products more visible than our competitor’s, so shoppers find us more often. Additionally, we need to make changes that turn browsers to buyers.

Should you have more images? What should you put in the title? What price should you sell at?

Just remember, Amazon cares about buyers and selling stuff to those buyers. Help Amazon and you’ll help yourself.

Source – https://goo.gl/K4MuHu

** Contact us at tylerharrisseo@gmail.com  or  feel free to add tylerharrisvip on Skype for a quick chat. **

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s