What Amazon Looks For in Their SEO

We briefly mentioned before how different search engines have different criteria when it comes to ranking material high or low, and Amazon is no different. Although, just to be tricky, their algorithm is a bit of a secret and experts have only a general idea of how to reach for the top.


Having said that, it’s not as though the entire world is in the dark about what it takes to get your page ranked higher on Amazon. And far more often than not, it tends to involve the following elements:

  • 1. Product Titles: It’s one of the first identifying markers a buyer looks to when searching for a product on Amazon, and you’ve got to absolutely nail this one. Amazon gives you a heck of a lot of space to work with (500 characters) and utilising it properly can get you ahead. Fill in all relevant information (brand, colour, manufacturer, size, type, what it’s compatible with, year) and don’t skimp, but also don’t use it as an excuse to prattle on endlessly.

** Contact us at tylerharrisseo@gmail.com  or  feel free to add tylerharrisvip on Skype for a quick chat. **

  • 2. Keywords: Although we mentioned in the intro there are different kinds of keywords, we’re going to simplify things a little bit. You have your general keywords (i.e. ‘shoes, ‘DVDs’, ‘books’, birdfeeder’) and then your more specialised ones that speak to the specificity of your product (i.e. ‘Jimmy Choo’, ‘kitten heel’, ‘mesh insole’). Ideally, you want a mixture of both so you can capitalise on the best of both worlds.
  • 3. Product Descriptions: Remember when we talked about an algorithm being like art meeting science? This is perhaps the best example of it, the one spot on your Amazon page where you get to combine the fill-in-the-blank nature of science with the artistry of writing with a creative flair. If you’re stuck on how to accomplish this, answer the questions who, what, where, when, why and how, along with describing your product experientially.
  • 4. Category: One of the most facepalm-iest mistakes an Amazon merchant can make is not having their product in the right category. For most items, this isn’t an issue and you can sort it neatly. And while there’ll always be those tricky items that defy categorisation, the answer’s often a quick Amazon or Google search away. Unless you’re selling a truly unique item, the only one of its kind in the world, you can find out which category it belongs to.
  • 5. Customer Reviews: You may have been taught that what people say about you doesn’t matter, but in the world of Amazon, it does — a lot. The more positive reviews you can accumulate, the higher you’ll be ranked on Amazon. It’s one of the clearest signs that you’re a trusted merchant who delivers quickly and on time, and Amazon likes to promote people like you.



** Contact us at tylerharrisseo@gmail.com  or  feel free to add tylerharrisvip on Skype for a quick chat. **

Bonus tip: Use the winning ways of others. You know that saying, ‘If you can’t beat ‘em, join ‘em’? Well, you should be using that on Amazon. Check out the listings of sellers who are ranked the highest (and are selling the same product as you, but without being a Prime Seller, with the exception of you having signed up for Fulfilment by Amazon), add their Amazon Standard Identification Number (ASIN) to your own listing, decrease your price by one one-hundredth of your currency, and add it to your own listing. Presto! You’ve just piggy-backed yourself onto the top sellers and have your listing visible!


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